Location: Malvern / Hybrid
Job Description
Internal Career Opportunity Description:
The Sr. Adobe Target Developer is a hands-on technical role focused on
building, testing and supporting Adobe Target-driven experimentation
and personalization experiences. This role develops front-end code for
A/B tests, experience targeting, personalization and other Target
activities while partnering with product, design, analytics and
MarTech teams. Strong Adobe Target expertise is preferred.
Details:
This role combines Adobe Target implementation, front-end development
and technical problem solving. The Sr. Adobe Target Developer
translates experimentation requirements into reliable, measurable
implementations and helps maintain quality standards for code, QA,
accessibility, performance and release readiness.
Duties and Responsibilities
· Develop and support Adobe Target activities for A/B tests,
multivariate tests, experience targeting, personalization,
recommendations and other Target-driven experiences.
· Build front-end code for Target activities using JavaScript,
TypeScript, HTML, CSS, responsive design, accessibility standards and
cross-browser development practices.
· Configure Adobe Target audiences, profile scripts, parameters,
QA links, activity priorities, targeting rules and delivery
safeguards.
· Partner with product, design, analytics, MarTech and business
teams to clarify requirements and deliver technically sound test
implementations.
· Troubleshoot activity delivery, audience qualification,
front-end behavior, analytics integration, browser issues and
production defects related to Target implementations.
· Support QA, accessibility, performance, version control,
release readiness, documentation and implementation standards.
· Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery.
Qualifications
· Bachelor’s or master’s degree in information technology,
computer science, digital technology, design or equivalent experience.
· Strong hands-on Adobe Target experience including A/B testing,
multivariate testing, experience targeting, personalization, audience
setup, profile scripts, parameters, QA, debugging and activity
lifecycle management.
· Strong front-end development experience with JavaScript,
TypeScript, HTML, CSS, responsive design, accessibility, browser
developer tools, cross-browser testing and web performance practices.
· Experience implementing Target activities using custom code,
reusable scripts, front-end components, QA utilities and integration
patterns with analytics or measurement tools.
· Working knowledge of Git-based development, branching, pull
requests, code review, deployment workflows and release readiness
practices.
· Ability to troubleshoot technical issues, manage
implementation details and recommend practical, scalable and
maintainable solutions.
· Strong communication skills with the ability to explain
technical concepts to product, business, analytics, design and
development partners.
· Experience creating documentation and supporting
implementation standards for experimentation and personalization
delivery.
Preferred Qualifications
· Adobe Target Certified Professional, Adobe Target Business
Practitioner or equivalent Adobe Target certification preferred.
· Familiarity with Adobe Experience Cloud or related MarTech
ecosystems is helpful, with primary emphasis on Adobe Target
implementation and delivery.
· Experience in enterprise digital marketing, financial
services, regulated environments or large-scale experimentation and
personalization programs.
· Experience using LLMs as a complementary resource for
development, troubleshooting, documentation and efficiency
opportunities.
Special Factors
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