Role: Data Analyst (GA4, GTM, and Consent management)
Location: Dallas, TX / ONSITE
Duration: Long Term Project
Experience: 12+
Client: Capgemini/End client
Job Role and Responsibilities:
We are seeking a Digital Analyst to lead efforts in tag management implementation, data layer design, and cookie compliance strategy for our ecommerce business. This role is critical in ensuring our analytics and marketing tags are deployed accurately and responsibly. The ideal candidate has strong experience in GA4, GTM, and consent management, and is a clear and effective communicator who builds trust with business stakeholders through data accuracy and integrity.
Tag Management & Compliance Implementation:-
Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation.
Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment.
Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA).
Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc).
Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms.
Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking.
Analytics & Insights:-
Ensure accurate GA4 tracking for all key user interactions and digital performance measurement.
Interpret data with statistical rigor and translate findings into clear, actionable insights.
Identify trends, anomalies, and opportunities to improve ecommerce performance.
Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs.
Stakeholder Communication & Collaboration:-
Present findings and recommendations to stakeholders in a clear and compelling way.
Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting.
Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements.
Your skills and experience:-
Strong expertise in GA4 and its event-based tracking model.
Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables.
Familiarity with JavaScript and Best Practices.
Shahid Sahikh Senior Lead Technical Recruiter |
2050 Center Avenue | Suite 600 | Fort Lee, NJ 07024 Direct Number: (201) 354-2896 tel: (201) 242-5505 x121 Email: shahid.m@wonese.com” target=”_blank”>shahid.m@wonese.com |
