Salesforce Data Cloud (CDP) & Personalization Specialist c2c jobs – Technical Architect

Salesforce Data Cloud (CDP) & Personalization Specialist – Technical Architect

Remote- USA

6+Months C2H

• Experienced Customer Data Platform and Personalization Functional Consultant (preferably with Salesforce Data Cloud experience)

• Ability to support design, implementation, and business adoption of customer data unification, segmentation, and personalized digital experiences across marketing, web, and CRM channels • Skilled in requirements gathering, solution mapping, business process design, and coordination with technical teams

• Ability to work with business stakeholders to understand data, personalization, and marketing activation requirements and translate them into functional specifications • Experience defining and documenting business rules for identity resolution, consent management, data unification, customer lifecycle, and segmentation logic

• Ability to guide and validate data ingestion from systems such as BigQuery, Salesforce CRM, Salesforce Marketing Cloud, and website platforms including AEM, Hybris, and React SPA

• Experience leading functional design for customer journeys and personalization treatments

• Ability to conduct UAT, create training materials, support change management, and ensure business adoption of CDP and personalization capabilities

• Strong functional understanding of CDP capabilities including customer profile unification, identity strategy, calculated insights, and data model design

• Expertise in Salesforce Personalization (Interaction Studio) including journey logic, triggers, decision rules, segmentation, and content personalization use cases

• Working knowledge of Salesforce Marketing Cloud for audience activation and journey orchestration

• Salesforce Data Cloud Consultant certification (preferred)

• Salesforce Personalization Accredited Professional certification (preferred)

• Salesforce Marketing Cloud Consultant certification (preferred)

Best Regards,

Navneet Jha

D : 848-999-0314 | Email: navneet.jha@siriinfo.com