Salesforce CRM Lead at c2c hiring Austin, TX

Role: Salesforce CRM Lead
Location: Austin, TX – Onsite
Duration: 12 Months

• Salesforce CRM and Salesforce CRM Analytics (formerly Einstein Analytics/Tableau CRM)?
• Strong experience in data modeling, SOQL, Apex, and Salesforce Lightning.?
• Proficiency in SQL and experience with data integration tools such as MuleSoft, Informatica, or similar ETL technologies.?
• Experience in building complex dashboards and data visualizations using Salesforce Analytics or similar tools (e.g., Tableau, Power BI).

Key Responsibilities:
MUST HAVE:? CRM Analytics Development
o Design, build, and maintain custom analytics solutions using Salesforce CRM Analytics (Einstein Analytics/Tableau CRM).
o Develop interactive dashboards, datasets, and reports to track key performance indicators (KPIs) across the organization.
o Ensure data accuracy, scalability, and efficiency in CRM analytics reporting.?

Data Integration:
o Integrate data from Salesforce and various third-party systems (ERP, marketing platforms, etc.) to build a cohesive analytics solution
o Design and manage data pipelines using Salesforce Dataflows, SOQL, SQL, MuleSoft, or other ETL tools.
o Collaborate with IT and data engineering teams to ensure seamless integration and synchronization of data.?

Business Intelligence:
o Conduct deep data analysis and develop actionable insights to support business decisions.
o Collaborate with business stakeholders to understand their reporting and analytical needs.
o Provide recommendations based on data analysis to improve customer relationship management strategies.?

Automation & Optimization:
o Create and manage automations for data processes using Salesforce tools like Process Builder, Apex, and Flow.
o Optimize existing reports and dashboards for better performance and user experience.?

Collaboration:
o Work closely with cross-functional teams such as Sales, Marketing, Customer Support, and Operations to understand their data requirements.
o Train end-users on how to access and interpret Salesforce CRM analytics tools and reports.
o Act as a technical subject matter expert on Salesforce CRM analytics.