C2C Role: Adobe Experience Platform Specialist at Herald Square, NY

Adobe Experience Platform Specialist

Location: Herald Square, NY (Onsite from day 1)

Duration: 6-12 months

Role Overview:

We are seeking a highly skilled Adobe Experience Platform (AEP) Specialist with strong expertise in Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). The ideal candidate will be hands-on with AJO, have a deep understanding of audience segmentation and profile building within AEP, and possess experience in customer journey orchestration. Familiarity with Customer Journey Analytics (CJA) is a strong plus. This role requires close collaboration with marketing, analytics, and technology teams to deliver personalized, data-driven customer experiences.

 

Key Responsibilities:

• Adobe Journey Optimizer (AJO):
• Design, configure, and execute customer journeys using AJO.
• Implement real-time and batch-based campaigns across multiple channels.
• Optimize workflows for personalization and engagement.
• Adobe Experience Platform (AEP):
• Build and manage audiences within AEP using segmentation and profile stitching.
• Ensure proper data ingestion, identity resolution, and schema mapping.
• Collaborate with data engineering teams to maintain data integrity and compliance.
• Customer Journey Analytics (CJA): (Preferred)
• Analyse customer behaviour and campaign performance using CJA.
• Provide actionable insights to improve customer engagement strategies.
• Cross-functional Collaboration:
• Work with marketing and CRM teams to define audience strategies.
• Partner with technical teams for integration and troubleshooting.

 

Required Skills & Qualifications:

• Technical Expertise:
• Hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
• Strong understanding of audience segmentation, identity resolution, and data schemas in AEP.
• Familiarity with Customer Journey Analytics (CJA) is a plus.
• Experience:
• 4+ years in digital marketing technology or customer experience platforms.
• Prior experience in retail or e-commerce domain preferred.
• Other Skills:
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.