Location: Malvern, PA (Hybrid)
Job Overview
Key Responsibilities
– Manage relationships with client stakeholders and understand
business requirements, priorities, and objectives.
– Coordinate with client project managers, product managers, design
teams, content teams, and development teams to ensure timely campaign
delivery.
– Communicate campaign status, requirements, and updates to relevant
stakeholders.
– Identify project risks, resolve delivery issues, and coordinate
mitigation plans with internal teams and the client.
– Lead quality assurance activities to ensure accurate, defect-free
campaign deployments.
– Oversee testing and validation of email campaigns, marketing
journeys, data integrations, and related deliverables.
– Review Salesforce Marketing Cloud configurations and campaign setups
before launch.
– Ensure data accuracy, campaign functionality, and a high-quality
customer experience.
– Collaborate with program managers, technical teams, and subject matter experts to improve deliverable quality. – Provide technical and operational support for campaign planning and execution. – Analyze campaign performance and report on KPIs, including open rates, engagement rates, and conversions.
– Recommend improvements to campaign processes, marketing strategies,
and quality standards.
– Apply digital marketing best practices to improve program effectiveness.
Required Skills
– Experience in project management, marketing campaign management, and
quality assurance.
– Hands-on knowledge of Salesforce Marketing Cloud.
– Familiarity with Adobe Workfront and Adobe Journey Orchestrator.
– Experience managing email marketing campaigns, testing, and
deployment processes.
– Strong stakeholder management and client-facing communication skills.
– Experience coordinating cross-functional teams, including
development, design, and content teams.
– Knowledge of campaign analytics, performance reporting, and marketing KPIs.
– Strong problem-solving, organizational, and risk management skills.
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