Role : Digital Marketing & MarTech Operations Manager, Consultant
Location : Stanford, CT ( Onsite)
Contract
Required qualifications
- Bachelor's degree in marketing, Business, Analytics, Information Systems, eCommerce, or a related field
- Master’s Degree Preferred
- 4–6 years experience in two or more of the following areas:
- Digital marketing
- Marketing operations / MarTech
- Digital strategy creation and/or implementation
- AI / GenAI / GEO / AEO
- SEO / SEM / Retail search operations
- Website / platform operations
- Analytics / measurement operations
- Program or project management
- Information Technology / Information Architecture
- Technology Background: Experience working with or around some of the following tools. Key tools in bold:
- Google Manufacturer Center
- Adobe Experience Cloud
- Adobe Analytics
- Google Analytics 4
- SEMrush or similar SEO tools
- AEM / CMS platforms
- Jira / Azure DevOps / Asana / Monday / Smartsheet
- PIM / DAM / CRM / product feed ecosystems
- Experience in CPG, eCommerce, retail media, shopper marketing, or a multi-brand consumer business
- Experience with AI / GenAI / GEO / LLM-related workflows, especially within content, search, or digital marketing operations
- Experience working in complex cross-functional environments with multiple stakeholders, external agencies, and competing priorities.
- Strong experience in technical and digital project management, operational follow-through, and process standardization
- Familiarity with website operations, release management, QA/UAT, ticketing workflows, and vendor coordination
- Working knowledge of GA4, Adobe Analytics, Google Tag Manager, Search Console, SEO/GEO/AI tools, and KPI reporting
- Experience translating business needs into strategies, briefs, requirements, workflows, dashboards, trackers, and executive-ready summaries
- Strong communication skills with the ability to move between detail-heavy execution and leadership-level synthesis
- Strong attention to detail, organization, and comfort working in a role that requires both structure and adaptability
- Expected to work in close partnership with HCB North America marketing, ecommerce, brand teams, Global, and Agency partners while reporting to cross-functional stakeholders
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