C2C requirements
Role Name: Salesforce CDP– Technical Architect
Location: Remote
Duration: 6+ Months with possible extension
Must have exp. on CDP (Customer Data Platform)
Salesforce Data Cloud (CDP) & Personalization Specialist – Technical Architect
• Experienced Customer Data Platform and Personalization Functional Consultant (preferably with Salesforce Data Cloud experience)
• Ability to support design, implementation, and business adoption of customer data unification, segmentation, and personalized digital experiences across marketing, web, and CRM channels
• Skilled in requirements gathering, solution mapping, business process design, and coordination with technical teams
• Ability to work with business stakeholders to understand data, personalization, and marketing activation requirements and translate them into functional specifications
• Experience defining and documenting business rules for identity resolution, consent management, data unification, customer lifecycle, and segmentation logic
• Ability to guide and validate data ingestion from systems such as BigQuery, Salesforce CRM, Salesforce Marketing Cloud, and website platforms including AEM, Hybris, and React SPA
• Experience leading functional design for customer journeys and personalization treatments
• Ability to conduct UAT, create training materials, support change management, and ensure business adoption of CDP and personalization capabilities
• Strong functional understanding of CDP capabilities including customer profile unification, identity strategy, calculated insights, and data model design
• Expertise in Salesforce Personalization (Interaction Studio) including journey logic, triggers, decision rules, segmentation, and content personalization use cases
• Working knowledge of Salesforce Marketing Cloud for audience activation and journey orchestration
• Salesforce Data Cloud Consultant certification (preferred)
• Salesforce Personalization Accredited Professional certification (preferred)
• Salesforce Marketing Cloud Consultant certification (preferred)
To apply for this job email your details to sonuc@sysmind.com