Sr. Data Architect – C2C– Irving, TX (Hybrid) – Please Review the JD and share your interest,
Hire Mode: Contract
Client: CitiusTech
Job Description
Mandatory skills
- Strong experience in data pipeline development using Databricks, Spark, SQL, and Python.
- Expertise in integrating marketing platforms (Sitecore, Google Marketing Platform, Salesforce, LinkedIn, 6sense).
- Solid understanding of data modeling, governance, and security standards.
- Knowledge of digital marketing data structures, tagging, and event tracking.
- Ability to collaborate with IT, and Analytics teams for data alignment.
Good to have skills: –
- Familiarity with cloud platforms (Azure, AWS, GCP) for data processing.
- Understanding of AI/ML use cases in marketing (journey prediction, personalization).
- Experience with web analytics and personalization frameworks like Sitecore.
- Skills in data visualization tools (Power BI, Tableau).
- Awareness of emerging technologies like CDPs and identity resolution.
Responsibilities: –
Data Engineering & Integration
· Design and maintain data pipelines that ingest, transform, and model marketing and engagement data in Databricks or similar environments.
· Build connections across Sitecore, Google Marketing Platform, 6sense, LinkedIn, Salesforce, and other digital systems to enable end-to-end visibility into the buyer journey.
· Partner with IT and data teams to align marketing data with enterprise standards for governance, quality, and security.
· Develop unified data models linking engagement, content consumption, account signals, and opportunity data to support analytics and journey-based insights.
Data Readiness
- Partner with the Martech team to ensure that all marketing platforms are configured and documented in ways that support analytics and AI applications.
- Define and communicate data capture standards, tagging requirements, and event tracking structures needed for visibility across the buyer journey.
- Create and maintain data dictionaries, taxonomies, and schemas that ensure analytics receives consistent and usable data.
- Act as the primary liaison between analytics and Martech teams to translate analytical and modeling needs into data requirements for platform setup and integrations.
- Conduct data audits to validate that critical events, attributes, and identifiers are captured and aligned across systems.
Web & Personalization Data
- Define and maintain frameworks for capturing and structuring web behavior, personalization events, and user interactions within Sitecore and related systems.
- Ensure engagement signals and content interactions can be tied to known accounts and individuals for journey analysis and personalization.
- Support analytics in using web data to uncover buying stage patterns and trigger tailored recommendations.
AI & Journey Intelligence Enablement
- Partner with marketing AI specialists to ensure data structures support advanced use cases such as:
- Buyer journey stage prediction
- Next-best-action and next-best-content modeling
- Audience and account-level engagement scoring
- Personalized experience and content recommendation frameworks
- Design and maintain data pipelines that make behavioral and engagement data AI-ready.
- Ensure all marketing data can be connected and contextualized for AI-driven analysis.
- Evaluate and implement emerging technologies that enhance marketing’s ability to predict, personalize, and optimize engagement.
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